What will our supporters tell others?
Not what we hope they’ll say, but what they’ll actually share when no one’s pushing them to.
Will they talk about our products or the change they’ve experienced?
Our features, or how we made transformation feel possible?
Our prices, or the value we helped them create?
People don’t share specifications or statistics. They share stories of possibility. Of problems solved. Of moments when something shifted.
They share the surprises that delighted them, the support that exceeded expectations, and the moments that made them feel seen and understood.
What story are we giving them that’s worth telling?