Every piece of information we create either reinforces or challenges the current system.
Every data point, story, or insight maintains or disrupts patterns.
Some information gets absorbed and neutralized by the system. It gets turned into noise, becoming harmless, and stripped of its power to create change.
Other information acts like a catalyst – revealing connections, exposing gaps, and making the invisible visible. It doesn’t just describe reality but it changes how people see and interact with it.
The difference often isn’t about the information itself, but how it is presented, through what medium, who encounters it, and what it enables them to do differently.
Information without impact might become just noise in an already noisy world.