In a world of superficial beauty, to be in the marketplace means to be a teacher of true beauty. There’s a responsibility to be at service, create an impact, and make a change happen. We use our products and services to create that change.
When we serve others with generosity, we’re teaching them a better way forward and offering an opportunity to connect, to belong to a community that’s shifting the culture and making the world a better place.
Teaching requires awareness, though. Constant awareness. An understanding of who your students are, where and when they feel more engaged to learn something new, what stage they are at in their own journey, and what tools or voice you need to deliver an effective message that will help them engage and be ready to receive our service and guidance.
The reason we decide to create a new product or service is because we have identified a group of people who will benefit from it. We’re changing their lives forever, and taking them where they want to go. Helping them become who they want to be.
Unfortunately, we’ve had very bad teachers over the past decades. They don’t care about where we’re going or who we’re becoming when we buy their products or engage with their brands. They are experts at making horrible things look beautiful through branding, deceitful marketing campaigns and product design.
We have a big opportunity, but most importantly, a big responsibility to create beautiful things that are in fact beautiful and good for us and the planet. Things that nourish our bodies, minds, and environments. They are beautiful because we care, because we understand where we should go and who we should become. Together, we can redefine beauty in business – not as mere aesthetics, but as a force for positive change.