Strategies are to be shared. They inspire. They align teams. They attract the right people.
Tactics are your unique way to execute. Your special sauce. Your competitive edge.
Share your vision openly. Let people know where you’re heading.
Keep your methods close. Let your results speak for themselves.
Strategy builds trust. It shows direction and purpose.
Tactics build advantage. They show up in the work, not in the words.
Beyond Meat’s strategy is clear – make plant-based meat accessible to mainstream consumers, focus on retail presence, and match meat’s taste and texture. But their protein extraction methods, flavor development processes, and manufacturing techniques? Those stay behind closed doors.
Impossible Foods, on the other hand, targets meat lovers, not just vegans or vegetarians. It talks about replicating meat at the molecular level and showcases restaurant partnerships. However, its heme production process, specific formulations, and R&D methods remain closely guarded secrets.
Same industry. Different strategies.
So, be transparent about your ‘why’, and be discrete about your ‘how’.
Share what you stand for.
Protect how you achieve it.