To their friends and their manager.
“It’s good” isn’t a story.
“It works” isn’t a story.
“It’s cheaper” isn’t a story.
They need something worth sharing.
Something that makes them look smart.
Something that makes them feel helpful.
For friends:
- A discovery worth talking about
- A solution worth recommending
- An experience worth sharing
For their manager:
- A decision worth defending
- An investment worth justifying
- A change worth making
Could you give them a story that travels?
Make them heroes for sharing it.