We must focus on telling a true story that changes somebody’s life. A story they’ll be eager to tell others.
That’s our work. We’re here to solve a problem we still haven’t found a solution for.
When others engage with us, share our story, support and fund our work, they’re giving us the chance to do something nobody has dared to do before.
This isn’t about looking good to get support again next year. It’s about doing the hard work of experimenting and being willing to fail now so we can succeed later. About creating something that might not work.
Because the cost of being wrong is lower than the cost of doing what others have already done, and way lower than the cost of doing nothing at all.