Culture isn’t just how we do things. It’s what makes certain things possible in the first place.
So what sort of culture do we seek to build?
One that values truth over comfort?
Where honest feedback is seen as care, not criticism?
Where mistakes are treated as learning opportunities, not failure?
One that balances purpose with performance?
Where mission alignment matters as much as metrics?
Where impact is measured beyond quarterly results?
One that supports courage and experimentation?
Where calculated risks are encouraged?
Where learning is valued as much as succeeding?
The tactics we employ will only be as effective as the culture that supports them. The strategies we develop will only succeed when aligned with our shared values and behaviours.