Not because we need more but because it is on us, right now, to innovate and make a change happen. We have to lead our tribes to a better future. It might not be possible and we seem to be running out of time, but it’s the only shot we’ve got.
In this era of unprecedented challenges, every business must evolve beyond profit-making. It’s perhaps the only tool for catalyzing the innovations our world desperately needs. From climate change to social inequalities and all the injustices we bring upon other species, the problems we face are complex and interconnected.
Yes, we must be profitable. Otherwise, we can’t stay in business to serve others. However, we must reimagine business as a mission from a high level. Every product, service, strategy, and every interaction should be a step towards a more sustainable, equitable world. We’re not just selling to consumers, we’re collaborating with fellow changemakers. Our success isn’t measured in quarterly profits, but in the positive impact we create.
The task seems daunting. The clock is ticking, and the scale of change required is enormous. But business has always been about taking risks and seeing opportunities where others see obstacles. Now, our greatest opportunity—and our most crucial obligation—is to be a force for good.
This is our moment to prove that business can be the most powerful tool for positive change. It’s time to lead with purpose, innovate with intention, and build a future we can all be proud of. The world is waiting. Let’s get to work.