What exactly are we asking our audience to give up, question, and risk?
Changing the status quo means changing habits, routines, and traditions. It can potentially disrupt relationships and even friendships, challenge identities, and question comfort zones.
For food choices, it might mean navigating family dinners differently. For lifestyle changes, it might mean explaining new choices to old friends. For business decisions, it might mean risking proven paths for purposeful ones.
Understanding the status quo we’re asking people to change isn’t just about the change itself but about understanding the full cost of that change in their lives.
Meaningful change rarely happens in isolation. It ripples through relationships, routines, lifestyles, and identities.