If you’re telling yourself “I’ve done the hard part, now I just need to get the word out,” then you haven’t done the hard part yet. You’re just waiting for a miracle.
People don’t engage with our brand because of how hard we’ve worked to get here. They don’t care about our journey, struggles, or efforts.
They engage because what we deliver has more value, way more value, than what we’re asking in return whether that’s their money, time, attention, or trust.
The hard part isn’t just building something but building something worth spreading, not through the masses, but through those who care about what we care about, want to go where we’re going, and believe what we believe.