The first supporters of our mission aren’t just early adopters. They become co-creators who shape what’s possible through their feedback, their use, and their advocacy.
We need early supporters who challenge us thoughtfully rather than agree easily, who care enough to tell us what’s not working and who want the mission to succeed more than they want to be nice.
They invest emotional energy and take the risk of associating with something unproven. Because they believe in our cause, they’re willing to put their credibility on the line.
The best early support often comes from those with the most to gain if the mission succeeds. Not because they’ll profit, but because they deeply want the change we seek to create.
We don’t need to worry about getting more early support, but how to find the right people who will help us build something worth supporting.