As vegan business owners, we are leaders who take people where they can’t go on their own. Not by yelling, pushing or pulling, but by creating the conditions that make movement possible.
This means clearing paths. Removing obstacles. Building bridges. Creating safe spaces for people to try, fail, learn, and grow. But also creating enough tension to help people take a step forward, try a new flavor, give up on certain ingredients or materials, or adjust their traditions.
It means showing up consistently to remind people of what’s possible, to help them see beyond current limitations, and to encourage them when the journey feels challenging.
Sometimes it’s about holding up a mirror so they can see their own capability. Other times it’s about being the first to step forward, showing that change is possible.
Leaders don’t just point to destinations. They help create the confidence, tools, and support systems that make those destinations reachable.