There are believers out there who would support and share our cause. They’re tired of being ignored, and they’re ready and eager to cheer us on.
To get to them though, we have to walk away from trying to convince everyone else.
Trying to convince sceptics leads us to ignore those who already believe, share our values, and are waiting for someone to lead the way.
We can’t serve our believers properly while trying to please everyone. We can’t speak their language while accommodating our message to please others.
A bigger impact starts with choosing a smaller audience.