We’re always collecting feedback, whether we realise it or not, and whether we’re documenting it. Are we ignoring it, or are we actually using it to evolve?
That feedback might come from our users and customers, from failures, from successes, from unexpected outcomes. The key is that having that knowledge without incorporating it into our strategy is just information sitting idle.
Part of our job as change-makers is to create systems that turn that learning into action.
Some helpful questions:
What’s working? What isn’t?
What patterns are we noticing?
Which of our initial assumptions could be wrong?
What changes are these insights demanding from us?
What adjustments would make our impact deeper, our solutions better, and our purpose clearer?
Are we using that learning to adapt our strategy so we can be more helpful?