… and advertising is not marketing.
Marketing is every action and every interaction with the market.
Your product, including all aspects, is your marketing – the way it works, serves, and makes people feel is your marketing.
Is your product so remarkable that people can’t stop using it?
Is your customer service so delightful it creates stories worth sharing?
Is the customer experience something people can’t help but tell others about?
If not, how can you make it remarkable?
What do you need to learn?
Who needs to be involved?
What changes would make it worth talking about?