Traditional metrics measure market share, growth rates, and profit margins. They celebrate unicorns, exits, and valuations.
But what if we measured more meaningful things? Like the depth of change we create. The strength of our community. The resilience of our impact.
What if instead of counting customers, we measured transformations? Instead of tracking transactions, we tracked changed traditions. Instead of measuring market penetration, we measured minds opened.
These aren’t soft metrics – they’re the ones that actually matter for the change we seek to create. They’re harder to measure but more meaningful to achieve.
The metrics we choose shape the decisions we make and determine what we optimize for, what we celebrate, and what we consider success.
So, what’s truly worth measuring?