When we engage with the market, we’re organising a conspiracy—a coordinated effort to create change that others have yet to see or embrace.
How will we coordinate and communicate this conspiracy?
Who needs to be involved?
What signals will we send?
What code language will resonate with those ready to join us?
Every meaningful market engagement brings people together around a shared purpose, creating the conditions for those who care to move in coordinated ways without a central coordinator.
This means developing clear, consistent signals. Establishing and maintaining trust with early conspirators and creating tools and language that enable others to spread the message.
Effective movements don’t happen through force or manipulation but through shared understanding, aligned values, and coordinated action.