It’s critical because the value we experience from products or services mostly comes from our perspective more than the engineering of features.
In other words, we don’t buy products; we buy the way we feel when we use the product and engage with the brand. We buy the story, the identity it creates, and the status it gives us.
Features create function. Perception creates value.
So, what matters most is how your product makes us feel about the experience, about ourselves, our choices, and our future.
The strongest value isn’t in what it does but in what it means to us.