Work

Over the past decade, we’ve been privileged to collaborate with purpose-driven vegan brands and organizations of all sizes. Our focus has always been to help these changemakers clarify their vision, strengthen their message, and ultimately amplify their impact in creating a kinder world.

Our Approach

Every collaboration begins with deep listening. We take time to understand not just business goals, but the specific change each client wants to create in the world. From there, we develop strategies that align mission, messaging, and marketing for maximum impact.

Our process typically involves:

  1. Strategic Foundation – Clarifying purpose, audience, and positioning
  2. Message Development – Crafting communication that resonates with your ideal audience
  3. Brand Alignment – Ensuring all touchpoints reflect your brand’s personality, values, and promise
  4. Implementation Support – Guidance as you bring your strategy to life

Ethical Organizations

Our work with vegan brands and animal advocacy organizations has focused on helping them stand out in an increasingly crowded marketplace while staying true to their core values:

Hippo7.com – Helped redefine their brand promise to focus on the health benefits of their supplements while maintaining their ethical foundation.

FoodFacts.org – Currently working on re-defining their core strategy and develop effective campaigns to create more value and a stronger connection with their audience.

SentientWorld.org – Developed a brand identity and content strategy for their animal investigators platform.

VeganMen.org – We’re Creating content and communication strategies to reach an underserved demographic in the vegan movement.

Likety.com – Developed brand personality and communication strategy to create a strong connection with their target audience.

MaleChicks.org – We’re creating a brand promise and marketing strategy that resonates with vegan men looking to connect and do effective activism.

AnimalRightsLeague.org and MultispeciesSociety.org – Brand development and content strategy.

Other Corporate Collaborations

We’ve also had the opportunity to collaborate with larger organizations and evnets:

Lenovo
Staples
ACDC (AU/NZ 2015 Tour)
Hopman Cup (Perth)
USTA (Net Generation Program)
Samsung
Currys

Outcomes And Impact

While each project is unique, our clients typically experience:

  • Greater clarity about their target audience, purpose, and position in the marketplace
  • More meaningful connections with their target audience
  • Improved conversion of awareness into action
  • Stronger alignment between their values and their public presence and communications

About Us

We’re a small, dedicated team of passionate vegans with over a decade of experience in business strategy, marketing, and design.

Our journey began with the powerful idea of using our marketing and design expertise to help amplify the message of those creating a kinder world for animals and our planet.

Over the years, we’ve helped vegan brands and animal rights organisations, as well as created solutions for larger, global companies including Staples, Samsung, and Lenovo, always bringing our values-driven approach to every project.

What sets us apart is our deep understanding of both effective business strategy and the unique challenges facing vegan enterprises. We don’t just help build brands—we help build movements.

More about us