Who are you going to design it for?
What action do you want your visitors to take when they get there?
How will they decide to take that action, and what are your promises to cause that action?
How are you helping them answer “Why am I here?”
Where are they coming from and how did they found about your site?
What do you want your site to remind them of?
What is your clear, concise message of what you do and how it helps them?
How can you make it about them, their desires and challenges?
How will you show they are the hero of the story and you’re there to guide them?
How will you draw a clear path to help them get where they want to be?
How will you measure the success of your website?