Culture shifts not through one big wave but countless small ripples that build upon each other.
People who choose vegan options at a restaurant create a small ripple. The restaurant notices demand, keeps those options, and perhaps even adds more.
More options make plant-based choices easier for others, more accessible and more normal. Each person who chooses these options creates another ripple.
Restaurants respond by improving their vegan menu, training staff better, and creating more interesting dishes. This makes the experience better for everyone.
Better experiences lead to more people trying plant-based options. More word-of-mouth. More demand. More ripples.
Each ripple strengthens the next one, enabling bigger changes. What starts as accommodation becomes a preference. What begins as an alternative becomes normal.
What small ripple can you create today?