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Customers Beliefs

Serving others doesn’t mean sharing all their beliefs but some, or maybe just one core belief.

Can we understand them deeply enough to help create meaningful change?

What do they believe that we don’t?

They might believe that gradual change is enough, that personal choice trumps collective impact, or that our offerings are just another option, not a necessary shift.

These differences will always exist. Which ones we can work with to create enough and generous tension, which ones create too much tension, and which ones don’t create tension at all?

That gap in beliefs is exactly where the opportunity for change lies. It’s the space where transformation can happen, and where new perspectives can emerge.

We must be ok with their beliefs, no matter how different they are.