People seek status, affiliation, and freedom from fear, more unconsciously than consciously.
Status – to feel respected, valued, and ahead. To know their choices matter. To be seen as someone who makes good decisions.
Affiliation – to belong to something meaningful. To be part of a community that shares their values. To feel connected to a larger purpose.
Freedom from fear – to feel secure in their choices. To know they’re not risking their social connections. To believe they’re on the right path.
When we understand these core needs, we see why some changes feel threatening while others feel inviting, and why some people embrace new possibilities while others hold tight to the familiar.
Focusing on anything else creates noise—Let’s ditch the noise.