Getting the word out is not an effective strategy. It is push marketing and quite frankly, it’s just annoying. It is trying to shout louder in a world already full of noise.
A good strategy creates a story worth sharing. It gives our audience the tools, the reasons, and the space to spread our message on their terms.
This means designing shareable moments into our products, creating experiences that make people feel something, and building delightful surprises that spark conversations.
It means trusting our audience to tell our story their way. To translate our mission into their language. To share it with the people they know will care.
Because when people share something, they put their reputation on the line. They become part of the story. They invest in its success because it’s not just our success but everyone’s success.
So the challenge isn’t how to spread the word but how to create something remarkable that is worth sharing.