Start now. Talk to five real users. Watch them interact with your product. You’ll learn more than from 100 surveys.
Release. Gather feedback. Improve. Repeat.
When is it enough? When patterns emerge. When you start predicting what users want.
More doing, less “research”. Action informs research, and research guides action.
Immerse yourself in your users’ world. That’s how you build true empathy.
Build feedback into your process. Make it continuous, not a one-time event.
Test your assumptions regularly. Your beliefs about your users might be wrong.
Measure the impact. If your research doesn’t lead to improvements, it’s just noise.
The goal isn’t perfect research. It’s informed action. Start small, learn continuously, and adjust quickly.
Real understanding comes from doing. So, less research, more action. Your users are waiting.