What are our competitors not doing that we can do? It’s a common question in business strategy.
But perhaps a better question is: What are they not doing that our specific audience needs? What gaps exist between their solutions and our community’s values?
The most valuable opportunities often lie not in what competitors overlook but in what they ignore—the small details they consider unimportant, the extra steps they feel unnecessary, and the values they don’t prioritize.
These gaps aren’t just market opportunities. They’re chances to serve people in ways that matter deeply to them. To solve problems others don’t think are worth solving.
The biggest impact could come from doing what others won’t, not what they can’t.
What gaps align with our values and the change we seek to create?