Mass markets are crowded and noisy. Everyone fights for the same attention offering average stuff.
Being specific and different offers more opportunities to create real impact, to learn, and to build genuine relationships with people who truly care about what we do.
Our work matters more. Our impact is clearer. Our value is understood.
When we start with a highly focused audience, where needs are well-defined and our solutions fit, we build authority serving specific problems. We’re able to test ideas where feedback is relevant. We create value for people we deeply understand and have developed enough empathy for.
When we do it right, our message is amplified and spreads naturally. Our work is shared, and our impact multiplies.
Start specific. Stay focused.