They know and care to some degree. They’re just afraid. The social cost might be too high, or they need more time to change their status.
However, they play a crucial role in the vegan movement. In fact, for many vegan businesses, flexitarians buy a larger share of their products than vegans do.
So, are you marketing with them?
Have you spent the time and resources to understand them as potential consumers of your products?
Are you creating the right tension so they become more engaged with your brand and movement?
Are they part of your overall strategy?
What tactics can you implement to make your vegan products more appealing to flexitarians without alienating your vegan customers?